Branding and Identity

In a crowded marketplace, other companies are likely trying to solve the same problem you are.

 A well-designed brand image can position your company above the competition, connecting you with your target audience and communicating your differentiation. There’s no one correct approach to what brand guidelines should be, and we help you understand the possibilities and make well-informed decisions.

We begin with a discovery phase that allows our brand strategists to develop a deep understanding of our clients’ context and needs. We then guide organizations to better understand who they are and to position themselves around their core values. This contextual framework is then used as the foundation for our recommendations on design, typography, voice, and messaging. The design process typically focuses on the visual identity of your brand, from web design to product packaging, and we work with clients to make sure there is always a cohesive narrative for consumers.

Your brand identity includes elements such as company name, product names, domain, tagline, messaging, colours, graphics, typography and logos. Not to mention, corporate identity standards and even branded acrylic paintings. Together, these elements form an impression of your company, product and services. We’re here to help make that impression a great one.